Tenachem – product catalog
TENACHEM is one of the leading European manufacturers of sealants for the glass industry. It sells its products to many large international glass processing companies. The company has a strong market position thanks to its pioneering R&D departments and an ultra-modern production facility located in Dobele, Latvia.
What did the client need?
The company needed a new, elegant catalog of its products to offer to its customers across Europe. The layout was to be modern and user-friendly – especially the product specification tables.
What did my job involve?
The target audience the catalog was to mainly appeal to was men – owners of construction companies and individuals ordering products to be used at construction sites. My inspiration for the layout design of the catalog were sharp edges of glass and modern architecture. I created a color palette made up of cool tones compiled with the company’s two dominant colors – red and navy blue. I designed a clear, easy-to-read layout using diagonal lines and ‘glassy’ shapes.
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