Visual identity

I offer logo design services along with the design of the entire visual identity – starting from the brand exposure strategy to the logo, colors, typefaces, publicity materials, stationery, and company website. Only such a comprehensive, end-to-end approach will make your brand identity design work, express the right values, and attract the customers you care about!

Below follows a description of the main packages I offer my services in. What does your brand need?
Fill out the quote form and I’ll get back to you with a quote.

BASIC

Visual identity

What do you get?

  • A LOGO
    in all necessary variants,
  • A STRATEGY
    of image creation and communication,
  • COMPANY COLORS
    described by CMYK, RGB and HEX codes,
  • TYPEFACES
    matching your brand image,
  • A GRAPHIC PACKAGE
    icons, backgrounds, patterns, post templates, Instagram highlights,
  • A BRANDBOOK
    describing the rules of using the above visual identity elements.

STANDARD

Visual identity + publicity materials

What do you get?

  • A LOGO
    in all necessary variants,
  • A STRATEGY
    of image creation and communication,
  • COMPANY COLORS
    described by CMYK, RGB and HEX codes,
  • TYPEFACES
    matching your brand image,
  • PUBLICITY MATERIALS
    a bundle consisting of graphics and publicity materials you need to run and promote your business,
  • DTP / PRODUCTION FILES
    designs provided in a form ready to be sent to the printing house,
  • A BRANDBOOK
    describing the rules of using the above visual identity elements.

BUSINESS STARTER

Website + visual identity

What do you get?

  • A LOGO
    in all necessary variants,
  • A STRATEGY
    of image creation and communication,
  • COMPANY COLORS
    described by CMYK, RGB and HEX codes,
  • TYPEFACES
    matching your brand image,
  • A WORDPRESS WEBSITE
    a responsive one page/multi page website or a WooCommerce store,
  • A BUSINESS EMAIL ACCOUNT
    mailbox setup with a professional email address,
  • TECHNICAL SUPPORT
    server configuration, domain connection, SSL certificate installation, CMS user manual.
“Working with Basia is a pleasure. She created the logo and designed the business cards and packaging for my sweet business just as I dreamed it. A perfect color match. I highly recommend Basia because she’s a true wizard when it comes to graphic design. Want your company/logo to be seen and stand out from the crowd? Leave it to Basia. It will be worth it.”

Kasia Kujawa, O! CIACHO!

What it's like working with me

01

Interview

After we set the deadlines and agree on the cost of the project, I’ll need you to fill in a form where I ask many detailed questions about your brand.

02

Analysis

I research the market in which you operate. I analyze your current image, your goals, I get to know your competitors, I check the preferences of your target audience, and many more.

03

Exploration

At the next stage of the project, I look for and choose the means and the visual language necessary to create a strong and unique brand that you and your dream customers will love.

04

Design

Your brand is coming to life! I send you a presentation with 3 logo and visual identity concepts. You choose the one that you like best.

05

Finalization

After the stage of changes to the design and your final approval of the visual identity designed, I prepare and provide you with all the agreed final files.

Other design services

I also design for brands that already have an existing visual identity and image, but need additional assets and resources to further develop their business. What does your brand need? Fill out the quote form and I’ll get back to you with a quote.

Packaging

What do you get?

  • A CONCEPT
    of presentation of your products,
  • A DESIGN
    of a coherent line of packaging / labels or a single product,
  • VISUALIZATIONS
    of your products with the packaging / labels designed,
  • PRODUCTION FILES
    designs provided in the form of files with die-cut outlines, ready to be sent to the printing house,
  • SUPPORT
    assistance in the selection of materials, contacting the printing house.

Publicity materials

What do you get?

  • COLOR SCHEME
    consistent with your brand image or individually matched to the ordered publicity materials,
  • TYPEFACES
    consistent with your brand image or individually matched to the ordered publicity materials,
  • PUBLICITY MATERIALS
    catalogs, brochures, website or SM graphics, stationery – everything you need to run and promote your business,
  • DTP / PRODUCTION FILES
    designs provided in a form ready to be sent to the printing house.

Website

What do you get?

  • A WORDPRESS WEBSITE
    a responsive one page/multi page website or a WooCommerce store with all the necessary features,
  • A BUSINESS EMAIL ACCOUNT
    mailbox setup with a professional email address,
  • TECHNICAL SUPPORT
    server configuration, domain connection, SSL certificate installation, CMS user manual.