Podarunek dla Urody – beauty salon
Podarunek dla Urody is a small beauty salon in Płock. It offers many professional skin care and aesthetic treatments as well as laser hair removal. It stands out from the competition thanks to its high-end equipment and a team of experienced professionals.
Social media graphics
What did the client need?
The salon’s previous visual identity completely failed to highlight the professionalism and quality offered, and customers were not attracted by the high level of service, which was a big problem. In addition, the salon’s owner planned to expand the range of services offered to include aesthetic medicine treatments in the future. The existing identity did not evoke associations with this kind of services.
What did my job involve?
My job was to design a logo and visual identity that would express the values important for the brand (quality, prestige, professionalism) and be associated with aesthetic medicine treatments – not only cosmetic ones. I designed the logo and a full visual brand identity of the company along with all publicity materials and social media graphics. I suggested to the owner to introduce additional elements, which would emphasize and draw customers’ attention to the high quality of the services offered by her salon: a loyalty card, a card with a package of treatments, a voucher with an additional gift from the salon, a ‘thank you for your visit’ card.
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