O! Ciacho! – artistic confections
O! Ciacho! is a small confectionery store offering special occasion cakes, candy bars, and meringues, all made to order by its owner, Kasia. She handles every order with the same high level of commitment, she has great relationships with her customers, she uses only natural ingredients in her kitchen, and her sweet creations taste fantastic.
Social media graphics
What did the client need?
The client didn’t have any visual identity that would help her stand out from her competitors and emphasize the special nature of her creations and the professionalism of her services. She had no branded packaging to pack the ordered confectionery in either. It turned out that she also needed business cards, which would come in handy when her sweets become part of the setting for official meetings and events.
What did my job involve?
I was to create a visual identity that would first and foremost make it possible for the client to stand out from the competition. The identity was meant to emphasize a joyful mood and fun. Kasia dreamed of a color palette that featured the colors pink and blue. Her preferences matched the course adopted, and the sweet and cheerful colors were very well balanced by the elegant navy blue. In the letter “O!” in the logo, I included a cake with a cherry, and the shape of the whole logo refers to the shape of a glass cake stand with a dome.
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