Medservice – cardiology clinic
Medservice is a private cardiology clinic providing medical services to adults and children. It has been operating for over twenty years. It offers a high standard of care, access to an excellent team of experienced specialists, a convenient system of appointment, and many specialized diagnostic tests performed using state-of-the-art, top-quality equipment.
What did the client need?
The client wanted to refresh their image to make the logo and all other graphic assets express the quality of service patients could expect. The company’s logo has not been modified since the 1990s. The client also saw the need for new signage and content in the facility to make it easier for patients to move around and obtain information.
What did my job involve?
I designed a new logo for the clinic and selected matching colors and typography. I created a company brandbook with all the rules of visual communication. I designed new publicity materials, choosing ones that best fit the direction the client wanted to follow. I also designed a new signage system to be featured inside the facility. In addition, I was involved in the process of ordering the production of all of the company materials requested.
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