Filele – children’s store
Filele is a new online children’s store. It is named after the sons of the owners, Filip and Leon. The store offers high-quality, safe products made from natural materials. Many of them are in line with Scandinavian and Montessori styles.
Services:
Logo design
Visual identity
Social media graphics
What did the client need?
The store needed a logo and visual identity to create a website and the necessary publicity materials. The logo was to refer to and emphasize the style of the products sold in the store – minimalistic, Scandinavian-style, natural – mainly wooden. The color palette was to be soft and pastel, in keeping with the trends in children’s interior design. The visual identity was also intended to be unique and original enough to help the brand stand out from competing stores.
What did my job involve?
The inspiration for the logo design came from wooden blocks and their simple, repetitive shapes. This minimalist, familiar toy was perfect for the mood the owners of the Filele store wanted to create. I constructed the logo from elements that were then used to create the company design and a set of icons necessary to categorize products and diversify the content on the website and social media profiles.
The visual identity design for Filele was ranked 9th best design in the Winter 2020/2021 season on a US portal Branding Design.
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