Filele – children’s store
Social media graphics
What did the client need?
What did my job involve?
The inspiration for the logo design came from wooden blocks and their simple, repetitive shapes. This minimalist, familiar toy was perfect for the mood the owners of the Filele store wanted to create. I constructed the logo from elements that were then used to create the company design and a set of icons necessary to categorize products and diversify the content on the website and social media profiles.
The visual identity design for Filele was ranked 9th best design in the Winter 2020/2021 season on a US portal Branding Design.