Visual identity – Barb Studio

Visual identity for your brand

The answers from the form you see will let me design a consistent identity for your brand – one that expresses and highlights its history, values, quality, and the needs of the target audience. Please consider each of the issues listed here and don’t leave anything out. This will let me conduct a thorough and in-depth analysis of your business as well as propose and help you implement the necessary changes.

Name *

Email address *

Your brand’s name *

What does it mean?

Where can your company be found online?

I have a website
I have a social media profile
I don’t have anything yet

What values are important to you in running your business? *

Which 3 of the values listed should your brand represent? *

What makes your products/services stand out, special? *

If you already run a business, what is the feedback you get? What reviews or comments do your customers leave? Is it in line with the image you want to have?

What problem (paint point) do you solve for your customers? / What customer need do you fulfill? *

For instance, “only I offer customers the service of...”, “I help the customer in...”, “thanks to my services, the customer can...”

Who is the ideal customer you want to reach? *

What is their gender, age? What is their budget? What are their needs? What do they like?

Where will the brand logo be used? *

If you do run a business, are your brand logo/colors already well known/recognized?

What problem with your visual identity are you currently struggling with?

Who are your competitors? *

What makes your offering stand out from that of your competitors? *

What are the 3 most important adjectives you could use to describe your brand? *

Is there anything you particularly like about other brands?

You can provide links to some examples.

What budget do you want to allocate to purchase typefaces?

If I am to choose from free typefaces, please indicate it here.

What are your expectations of the outcome of the commissioned project?

Why would you like to work with me? 🙂