Junilane – orthopedic pillows for children
Junilane is a brand that produces high-quality baby pillows made from natural, eco-friendly materials. The pillows are shaped in a way that prevents deformation of the infant’s head, enabling infants to maintain a proper – and comfortable – position. The company sells its products mainly on Amazon. In the future, when the company grows, the client intends to expand its product portfolio to include other children’s products.
What did the client need?
The client needed a modern, distinctive visual identity to clearly stand out from the competition. The identity was meant to reflect the brand’s focus on children and their needs and the high quality of the products offered, and to be eye-catching – on Amazon, most products tend to be indistinguishable from each other.
What did my job involve?
I designed a logo and visual identity that helps the Junilane brand achieve a stronger presence on Amazon. The logo expresses lightness, children’s reality, care, and joy. The cloud motif is associated not only with a good night’s sleep but also with good children-themed design – it is a frequent motif in Scandinavian interior design. I also anticipated the company’s future portfolio development in the visual identity designed (by e.g. choosing an appropriate color palette) to let it include other products besides pillows later on.
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