FORTE film – production studio
FORTE film is a young studio producing audio-visual content for film, television, and advertising. The brand’s name means ‘powerful film’. I was asked to design a distinct and modern identity for them.
What did the client need?
The client wanted the visual identity to reflect the studio’s important values: an unconventional, out-of-the-box approach to clients, creativity, professionalism, and modernity. The identity was also meant to stand out from other production studios in the industry.
What did my job involve?
I emphasized the brand’s name primarily with a strong color palette, which refers to the television industry through the selection of shades. In the logo design itself, I emphasized the quality of strength with the weight of the letters in the word “FORTE” by juxtaposing it with the softer, artistic word “film”. The multiplied logo, used as the company’s design, was inspired by frames on a film strip. This dynamic effect is also a reference to motion, which is an inherent element of visual productions.
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